THG Ingenuity, THG’s complete commerce offering, is powering the launch of the Williams Racing 2024 merchandise collection through its global fulfilment solution.

The multi-year fulfilment agreement is part of a wider partnership between THG and Williams Racing, which saw THG become an official partner across Nutrition, Technology & Ecommerce and Sustainability.

THG Ingenuity offers fulfilment and courier management services to retailers and brand owners looking to accelerate their digital growth ambitions, cost effectively. Through integrating its data-driven approach, proprietary software and technology with best-in-class automated facilities, THG Ingenuity demonstrably improves customer loyalty and satisfaction. Its global fulfilment network capacity is designed to meet peak demand, whilst maintaining operational efficiencies and providing a seamless delivery experience for customers from first click to final mile. 

By offering sustainable and next day delivery options at checkout with a 00:30am cut-off, Williams Racing can elevate their proposition and engage with fans throughout their journey.

Tom Killeen, Chief Operating Officer at THG Ingenuity, commented: “By bringing our relentless focus and shared value of operational excellence to Formula 1, we are powering a new customer experience for Williams Racing’s passionate fans all over the world. Our combined ethos of using a data-driven approach to enhance performance will improve speed to market and overall efficiency, and importantly build customer trust.”

Paul Asencio, Chief Revenue Officer at Williams Racing, commented: “The 2024 F1 season is under way and our partnership with THG Ingenuity means fans in more places can get their hands on the kit worn by our drivers and team faster than ever before and with sustainability built into our approach.”