Elizabeth Arden selects The Hut Group – Platform to launch its first direct-to-consumer ecommerce website in the UK and ROI.

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Elizabeth Arden, a global prestige beauty products company, has launched its new http://www.elizabetharden.co.uk/ ecommerce website, powered by The Hut Group’s proprietary technology platform and utilizing the online retail specialist’s marketing, fulfilment, customer service and commercial expertise. The partnership combines Elizabeth Arden’s globally-recognised brand with The Hut Group’s award-winning infrastructure and consumer analytics to provide a tailored brand experience, exclusive offerings and the ability to have the full UK range delivered next day if ordered by 9pm.

The Elizabeth Arden UK launch is The Hut Group Platform’s 25th brand launch. The Hut Group-Platform powers 50+ sites across its own health and beauty brands including local currency and language variants plus 3rd parties, such as Nintendo, Unilever and DMG Media (DMGT). Leveraging the Group’s £15m investment in the Platform during 2014, Elizabeth Arden and all other partners will benefit from the continual evolution of the proprietary technology, world class experience, which will deliver material returns for both parties.

Tom Dean, Senior Marketing Manager at Elizabeth Arden commented:

“We are extremely excited to launch our online store in the UK, and are confident that partnering with The Hut Group will deliver our customers the Arden experience they know and love, from the convenience of their own home or mobile. The Hut Group was the natural choice for us given it has significant experience in both the online health and beauty markets plus at retailing established 3rd party brands and its own leading brands direct-to-consumers.”

Richard Chapple, CEO of The Hut Group Platform commented:

“We are delighted to partner with one of the biggest brands in health and beauty, and to work alongside a team at Elizabeth Arden which has the same exceptional customer focus as ourselves. By combining our technical, commercial and logistical expertise with Arden’s brand and innovative products, we are confident that the site will be a great success for all.”