The Hut Group enter handbag & fashion accessories market with mybag.co.uk

Showcasing desirable brands including Mischa Barton, Nica, Ameko, Ri2k and Max C London the boutique will present the latest trends in an accessible, yet aspirational online environment with free delivery on all orders.

Following very successful trading on thehut.com, handbags and fashion accessories have been identified as a key growth area for The Hut Group which now intends to deliver a market leading retail proposition across Europe through its own site, mybag.co.uk, as well as across its growing retail partnerships with High Street and online retailers.

Using The Hut Group’s existing technology platform, infrastructure and relationships, mybag.co.uk is expected to become a leading handbag and fashion accessories retailer over the next 2 years. Launching today (Thursday 8th April 2010), mybag.co.uk will focus on key trends, brands and delivering consumers better value than they are currently receiving elsewhere.

As part of The Hut Group’s move into FMCG product areas, other sectors currently under review include Sports, Health & Beauty, Footwear and Toys.

More Information about www.mybag.co.uk

Current Product Categories:

Handbags
Purses & Wallets
Jewellery
Sunglasses
Fashion scarves
Hair Accessories
Belts
Umbrellas

Current Brands:

Ameko: Handbags and purses
And Mary: Jewellery and purses
Bench: Bags and wallets
Max C London: Handbags and belts
Mischa Barton: Handbags
Nica: Handbags and purses
Red or Dead: Handbags
Ri2k: Handbags and purses
Suzy Smith: Handbags and purses
Yumi: Handbags and fashion scarves
Mimco: Handbags and purses
Lipsy: Handbags and jewellery

Price Points

Handbags: £8 (canvas shopper) up to £200 (Leather grab bag)
Belts: from £15
Jewellery: from £8
Purses: from £9
Scarves: from £12
Sunglasses: from £9
Umbrella’s: from £9

About The Hut Group
Founded in 2004 and based in Northwich Cheshire, The Hut Group is an online retailing platform focused on fast moving consumer goods including Entertainment (Games, DVDs, CDs, Books), Electricals, Health & Beauty, Footwear, Gifting, Accessories, Toys, Underwear & Sports.

The Hut Group retails online through its own sites, including TheHut.com and Zavvi.com, plus it delivers white label solutions for blue-chip retail partners such as ASDA, Woolworths, Argos, Tesco and WHSmith.

In 2009, The Hut Group was ranked no.1 in the Sunday Times Tech Track 100 of the UK’s fastest growing companies.

For further information, please visit www.thehutgroup.com

Please find below a list of websites operated by The Hut Group’s retailing platform. For more information please visit their websites.

TheHut: www.thehut.com
Zavvi: www.zavvi.com
Asda: www.asda-entertainment.co.uk
Tesco: www.tescoentertainment.com
Lovefilm: shop.lovefilm.com
Sendit: www.sendit.com
WHSmith: www.whsmithentertainment.co.uk
Currys: www.entertainment.currys.co.uk
Dixons: www.dixons-entertainment.co.uk
Woolworths: www.woolworthsentertainment.co.uk
Argos Entertainment: www.argosentertainment.co.uk
PC World www.pcworld-entertainment.co.uk

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