The Hut Group Launches WHSmith Entertainment

WHSmith has collaborated with white label specialist, The Hut Group to launch WHSmithEntertainment.co.uk. The move comes as the high street giant aims to reduce its in-store entertainment offering and increase its web presence.

Dominic Starkey, head of e-commerce at The Hut Group, says, “We’re delighted to be working with one of the biggest names on the high street. We are helping WHSmith facilitate an excellent customer experience – right from browsing products to the delivery of a purchase.”

The WHSmith entertainment website enables WHSmith to offer its customers over 200,000 products, including the latest DVDs, Blu Ray, music, games, consoles and electronics products.